HOW WE WORK

Driving Revenue Through Strategy & Analytics

The Rogers Marketing Group consists of highly experienced professionals who earned their reputations through true revenue-driven results. We become part of your team – not an outsider.

WHAT WE DO

Our

Core Competencies

Revenue Management

Strategic pricing & yield optimization

Customer Development

Grow & retain your player base

Database Marketing

Data-driven marketing programs

Business Intelligence

Insights that drive decisions

Loyalty Programs

Retention-focused strategy

Direct Marketing

Targeted, measurable outreach

Brand Management

Consistent, compelling identity

Grand Openings

Full-service launch coordination

WHO WE ARE

A Team That Becomes

Part

of Yours

The Rogers Marketing Team has extensive expertise in Local, Regional and Destination Markets — with a unique understanding of gaming, hospitality, and analytical strategy that keeps our clients multiple steps ahead of the competition.

Winning Awards

Across regional & destination markets

Successful Projects

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Delivered across multiple properties

Client Satisfaction

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Long-term partnerships built on results

Trusted By:

OUR WORK

Latest

Projects

$400M Grand Opening

Rebranding Corporate Players Pogram

Acting CMO Engagement

Multi-Property Revenue Initiative

Testimonials

What Our Clients Say

“George was a welcome help to the Affinity team. He has strong technical marketing and interpersonal skills that helped improve our profitability immensely...

— CEO, Affinity Gaming

“I had the opportunity to open a casino with George in the highly competitive San Diego market. He set the casino up for a successful opening with diversified creative advertising. He used TV, radio, billboards, trolleys, Pedi cabs and newspapers to create an awareness of the new Hollywood Casino Jamul. He did a great job presenting to the Tribe and Penn National corporate with updates on milestones while we opened the casino as well as operating results once we opened. His database skills are outstanding as he has a complete understanding of reinvestment to the player as well the financial responsibility of how the Marketing spend integrates with the big picture.

— GM, Penn National Gaming

“...We wanted to review several Marketing programs from a corporate perspective to instill at all of our properties. George's vast experience and background provided instrumental recommendations that we are incorporating into our organization.

— COO, Wind Creek Hospitality

“George Rogers has been very helpful in evaluating our casino marketing efforts, and assisting us in rolling out new programs. He is a valuable member of the team!

— VP of Marketing, Turning Stone Resort & Casino

Ready to drive revenue for your business?

Let’s talk about your next project — we become part of your team, not an outsider.