What Our
Clients
Say
We measure our success by the success of our clients — here’s what industry leaders have to say.
CLIENT STORIES
Every
Voice
, Every Story
“
Our company has engaged George Rogers over the years with great success. I have personally known George for the past few years and have worked with him on a few critical engagements. Soon after we worked together on our first engagement, it was apparent to me why a number of colleagues whose opinions I value greatly thought highly of George, both as an individual and also as a casino marketing/gaming analytics expert. His consulting skills are top-notch; he brings a learner’s mindset and stays highly curios as he studies a problem and listens to his clients before beginning to work on a solution. Many of us consider George a trusted partner who simply gets things done and delivers results. Highly recommend!…..
EVP, Chief Data & Analytics Officer
Wind Creek Hospitality
“
We were lucky enough to work with George on two different consulting projects. George engaged with our team in a way that is quite different than most consultants I have worked with. George took great time to listen and understand our business and our operation through the eyes of our team. He made sure that he understood their unique experiences in our market. His approach was genuine and immediately helped our team to be more collaborative through the process. George is a very talented professional who has a great deal of experience in multiple markets. Throughout the process, George continued to help us to quickly identify areas of opportunities and also helped us to develop a strategic approach. His conclusions were clearly presented and George was sure to create the buy in necessary from our team to execute the strategy in a way that would yield the most benefit. We have learned a lot from George. I would highly recommend working with George, he is a true partner in the process…..
Executive Vice President
General Manager
“
I had the opportunity to open a casino with George in the highly competitive San Diego market. He set the casino up for a successful opening with diversified creative advertising. He used TV, radio, billboards, trolleys, pedicabs and newspapers to create an awareness of the new Hollywood Casino Jamul. He did a great job presenting to the Tribe and Penn National corporate with updates on milestones while we opened the casino as well as operating results once we opened. His database skills are outstanding as he has a complete understanding of reinvestment to the player as well the financial responsibility of how the Marketing spend integrates with the big picture. It was an important aspect as we opened in the 4th quarter which is typically a slow period in the market. It was a pleasure working with George and enjoyed his attention to detail regarding the financial responsibility of his department…..
Casino General Manager
Penn National Gaming
“
While I’ve been at Affinity Gaming, George has assisted us doing long-term consulting projects for 4 of our casino properties in three separate markets. He brings a wealth of knowledge from all areas of casino marketing and analytics; but additionally his expertise in hotel yielding, advertising and entertainment marketing has been invaluable. Unlike most consultants, he bridges the gap from external to internal partners. George has mentored team members with a practicality and communication style that is effective at all levels. He is the go-to for all aspects of the business. George’s 360% degree approach and experience is why I would highly recommend him to any and all of my colleagues!…..
Vice President
Property Marketing
“
A little while ago, I had George come in to evaluate our Hotel Yielding. After his first visit, he quickly identified areas of opportunities, what challenges lay ahead and a methodical action plan for improvement. From that evaluation visit, we contracted George to get our Hotel Yielding headed in the right direction. With his guidance, we have seen very strong growth in our cash revenues and in our RevPar. It has been great working with George as he’s professional, knowledgeable, detail oriented, and effectively communicates to all levels. Our team has learned a lot from what he has brought to the table. I highly recommend George to anyone who is looking to improve their Hotel Yielding.
Director of Planning & Analysis
“
I have worked with George Rogers on our Marketing and Strategic Partnership efforts over the last few years, and I cannot recommend him enough. George continues to bring amazing expertise and a fresh perspective that really boosted what we were doing. His strategic insights and creative approach made a huge difference to our strategic partnership’s profitability and its exposure, not to mention our direct marketing campaigns. What I found most impressive was his ability for understanding our specific needs and tailoring solutions that fit perfectly with our goals. He is a dedicated professional in every interaction, making him an invaluable part of our team. I fully endorse George for any consulting role, and I look forward to George continuing to help our team with our upcoming initiatives!…..
Director of Marketing & Player Development
Sonesta Hotels & Resorts
“
George was a great colleague and a terrific Marketing VP. He is strong in database and very detailed. We went through an opening of a large casino and I saw him hire an entire team and build the department from scratch. His presentations were crisp and he was always great with his forecasts. I really enjoyed working with him.
Vice President Hospitality Executive
Penn National Gaming
“
George helped our team on a recent project. We wanted to review several Marketing programs from a corporate perspective to instill at all of our properties. George’s vast experience and background provided instrumental recommendations that we are incorporating into our organization. If you are looking for someone with a sound perspective on your business I would highly recommend you contact George for his services. Feel free to reach out to me if you would like a reference.
Chief Operating Officer
Wind Creek Hospitality
“
George was a welcome help to the Affinity team. He has strong technical marketing and interpersonal skills that helped improve our profitability immensely. I would be happy to work with George again and to recommend him to others.
CEO
Metropolitan Gaming
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