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Projects

Our

Work

Real engagements. Real results. Here’s a sample of what we’ve delivered for clients across the gaming industry.

FEATURED PROJECTS

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Engagements

GRAND OPENING

$400 Million Grand Opening

HOLLYWOOD CASINO – SAN DIEGO, CA

Led the full marketing strategy and execution for a $400M property grand opening — from pre-launch awareness campaigns and media buying to on-site event management and post-opening database analysis.
Grand Opening
Media Strategy
Database Marketing
Event Marketing
ACTING CMO

Acting CMO Engagement

AFFINTY GAMING – MULTI-PROPERTY

Served as interim Chief Marketing Officer across multiple Affinity Gaming properties, overseeing all marketing functions, rebuilding the player development program, and stabilizing brand communications during an ownership transition.
Acting CMO
Player Development
Brand Management
Organizational Leadership
LOYALTY & REBRANDING

Rebranding of Corporate Players Card Program

TROPICANA ENTERTAINMENT

Redesigned and relaunched the corporate-wide players club program — including tier structure, reward economics, card design, and member communications — across multiple Tropicana properties.
 
Loyalty Programs
Player Development
Brand Management
Organizational Leadership
Brand Awareness
Marketing Technology
REVENUE STRATEGY

Multi-Property Revenue Management Intitiative

WIND CREEK HOSPITALITY

Reviewed and restructured revenue management practices across multiple Wind Creek properties — identifying pricing inefficiencies, optimizing channel mix, and implementing new yield management protocols that improved net revenue across the portfolio.
 
Operations
Hotel Revenue Strategy
Database Marketing
Event Marketing
Labor Optimization
Marketing Intelligence & Analysis

MORE PROJECTS

Additional

Engagements

TRIBAL GAMING

Tribal Gaming Marketing & Entertainment Strategy

MID-SIZE TRIBAL PROPERTY – SOUTHWEST

Developed full market entry and marketing strategy for a new tribal gaming enterprise entering a competitive regional market.
DATABASE MARKETING

Data Warehouse Build & BI Deployment

LARGE NATION-WIDE OPERATOR

Built a unified data warehouse from disparate systems and stood up reporting dashboards for marketing, operations, and executive leadership.
PLAYER DVELOPMENT

Player Development & Partnership Marketing

DESTINATION RESORT – CARRIBEAN

Rebuilt the Internal Host and External Partnership Program structure, incentive models and event calendar for an All-Inclusive Caribbean Resort Hotel serving high-value international players.
BRAND STRATEGY

Table Game Operation Optimization - Multiple Property Regional Operator

REGIONAL CASINO GROUP

Conducted and implemented a full review of all Casino Table Game operational internal controls, scheduling policies and rating settings to increase revenue, customer service and reduce labor costs.
DIRECT MARKETING

Direct Mail & Email Campaign Overhaul

RACINO PROPERTY – NORTHEAST

Redesigned segmentation logic, creative templates, and send cadences for a direct mail and email program showing declining response rates.
STRATEGIC ALLIANCE

Casino Booking of Acts & Entertainment Marketing Strategy

MULTI-OPERATOR ALLIANCE

Implemented a comprehensive casino entertainment booking and marketing strategy for headline performers, regional acts and special events to increase attendance, gaming revenue, guest engagement and overall property visibility.

Your property could be next.

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