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Every few years the gaming industry discovers a new buzzword. AI. Predictive analytics. Machine learning. Dynamic personalization. All important tools, by the way. But underneath all of it, CRM strategy still wins. I’ve spent most of my career watching casino properties invest heavily in software while underinvesting in strategy. The result is usually the same:…
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For years, the gaming industry talked about cashless gaming like it was something five years away. Suddenly it feels like we blinked and it’s already here. Between mobile wallets, digital funding, and younger customer expectations, casinos are moving toward frictionless gaming faster than many operators expected. Some markets are still cautious, but the momentum is…
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One thing I’ve noticed over the last year is that casino marketing has finally moved out of “recovery mode” and back into growth conversations. For a while after the pandemic, everyone was focused on surviving, rebuilding databases, and getting customers back through the door. Now the conversations feel different. Operators are asking smarter questions again…
