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Let’s just say it plainly: AI is already impacting casino marketing whether operators realize it or not. Now, I don’t think artificial intelligence magically replaces good leadership, strategy, or experience. But I do think it’s going to reshape how marketing teams analyze data, personalize communication, and automate decision-making. The opportunities are significant. Campaign optimization. Predictive…
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Living in Las Vegas, it was impossible not to feel the impact of Formula 1 coming to town. Opinions varied, of course. Traffic alone created enough debate for an entire year. But from a business perspective, the event represented something bigger than a race. Las Vegas continues evolving into a global entertainment destination with increasingly…
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When sports betting expansion accelerated across the country, most of the attention focused on sportsbooks, partnerships, and app launches. Fair enough. It was big news. But I think the larger impact has been how sports betting changed customer acquisition thinking inside gaming overall. Casinos are competing in a much more crowded entertainment ecosystem now. Younger…
